Brad Lubin for Burger King

Brad Lubin directs BBH’s first piece of work for their new client, Burger King, for the launch of its new Crispy Chicken Burger.

The spot features Jim from Wanstead who goes where no other man has gone before and takes a bite from the new Crispy Chicken Burger before delivering his simple verdict. “That’s alright to be fair.” After trying several of them on set ourselves, we’d have to agree with Jim that “It’s not a bad piece of burger that”.