We’re sure you’re all familiar with that sinking feeling of hitting that get-out-of-London rush-hour traffic jam, with seemingly everybody in the world trying to get to where you’re trying to get to. Well, in Peter Lydon’s spot for VW, we see this classic family scene; mum and dad in the front, kids packed up in the back, stationary in a traffic jam. But – this family believe in a thing called love, and will not let a measly bottleneck get in the way of having fun! Peter worked with adam&eveDDB to create this fun and feel-good spot for VW.
The music supervisor on the spot was Ronald Crocker, who also happens to be the Musical Director of the much-loved, makes-you-cry-with-laughter musical, Book of Mormon.
Check out this fun behind the scenes video of the family being pampered and singing the tune, and watch the spot too!